The Project

Affirmed Home Healthcare is a concierge-level pediatric home care agency expanding their NJ and CT practices. They needed a full marketing strategy to accomplish two things at once: attract families with children who have complex medical needs, and recruit the pediatric nurses to serve them.

 

The Approach

The strategy covered the full picture. Starting with brand foundation, purpose, mission, voice, and values, then moving into market research, competitive landscape, and demographic analysis across NJ and CT. From there, a platform-by-platform social media plan, SEO recommendations, paid media direction, and a conversion strategy built around a dedicated pediatric 800 number.

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Scope of Work

• Brand foundation and voice development

• Target audience mapping across three groups: families, nurses, and referral partners

• NJ and CT demographic research

• Competitor landscape analysis

• Social media strategy across Facebook, Instagram, LinkedIn, and Google Business

• SEO and paid media recommendations

• Conversion strategy and campaign direction

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The Result

Two audiences, two goals, one cohesive strategy.

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Full Deck Available Upon Request