The Project

CrossWinds Casino had a feed that was busy, bright, and inconsistent. Common in the casino space, but not doing the brand any favors. This speculative redesign was created as a pitch concept, exploring what a more intentional, cohesive approach to their social presence could look like.

 

The Approach

Starting with an audit of the existing feed, the goal was to identify what wasn't working and why. The before spoke for itself: clashing colors, inconsistent typography, no clear visual hierarchy. The after proposed a cleaner system with consistent brand colors, purposeful layouts, and content that felt like it belonged together.

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What I Did

• Audited the existing feed for visual inconsistencies

• Developed a new content direction and visual system

• Designed a full before/after pitch presentation

• Created sample posts demonstrating the redesigned aesthetic

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The Result

Clearer. Cleaner. Stronger brand presence.